
In this way, the song teaches girls to trust in themselves more: Got the brains got the power and we speak the truth. And astonishingly enough, all of the girls seem to matter in the group, with their own personalities–everyone brings something to the table, and everyone has something that makes them special. Furthermore, I think the fact that the girls are fashionable and show off their dancing skills without being sexualized is really important–it’s letting girls have fun without introducing them to things that they’re not ready for yet. It emphasizes unity, no matter how different girls are from each other: Cuz we are sisters we stand together / we make up one big family though we don’t look the same our spots are different / different colors we make stronger, that ain’t ever gonna change, and it even emphasizes global unity with We’re from everywhere all around the world. I think this song has a really great message for young girls who are at an age when they probably start feeling like they need to compete with their friends for boys and popularity. Here is a song/movie clip from the first Cheetah Girls movie, “Cheetah Sisters”: There’s a lot to positively acknowledge here–they’re closer in age to their market than a lot of other girl groups (such as the Pussycat Dolls) are, they present themselves more age-appropriately while still being ‘cool’ and fashionable, they have a ‘sisterhood’ message as opposed to girls being pitted against each other for men’s attention (again, look to the Pussycat Dolls’ breakout single, ‘Don’t Cha (wish your girlfriend was hot like me)’, and most importantly I think (especially in light of my recent post about tweens and race), they’re diverse–racially, body shape, ‘image,’ etc. As a Disney Channel creation–a made-for-TV-movie based on a book series spawned the real girl group and various merchandise–they’re definitely relevant to the tween market right now. There’s a post over at the main blog about the Cheetah Girls as a symbol of the Girl Power movement.
